After neaarly 30 years in the sales side of business, judy hoberman has seen a variety of tachniques came and go , delivering flash without substance and ultimately leaving adopters high and dry. Drawing form her rich experience in the corporate world as an award winning training director, judy has taken her career on new path as a successfyl speaker and consultant, addressing the differnces in sales tachinques between men and women's and the advantages of a female-focused approach.