In a world filled with sales books on getting to yes, this book recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success. Go for No! chronicles four days in the life of fictional character Eric Bratton, a call reluctant copier salesman. Through the dialogue of the two main characters the authors have fashioned an entertaining story to present the key concepts essential to sales success. Readers learn... What it takes to outperform 92% of the world s salespeople. That failing and failure are two very different things. Why it s important to celebrate success and failure. How to get past failures quickly and move on. That the most empowering word in the world is not yes... it s NO! Written to be intentionally short and to the point, Go for No! is a quick, fun read with valuable lessons that can change the way you think, sell, and live! An Excellant Title for those in Direct Sales !