A leaking bucket can retain very little water. Similarly, a leaking organization can retain very few customers. In this book, the authors brilliantly take the analogy of a leaking bucket, equating it with an organization which has holes in its functioning and approach towards their only source of revenue – their customers. The book, in an engaging manner, shows the reader how to :</p> <p> • Follow the profitable marketing philosophy • Build a rock solid brand • Create genuine USP,s literally out of thin air • Make every Moment of Truth for your customers a positive one • Develop and practice the Win-Win philosophy • Identify the Circle of Influence of your customers • Be flexible in customer interactions • Make positive word of mouth of publicity to bring in huge business • Identify and understand the unique needs of each of your customers This dynamic duo provide the readers with 13 TENANTS, which if implemented by any organization, guarantees retained customers and enhanced profitability.</p>