Cold Calling is one of the most difficult task in selling and most of them dread ,as they are likely to face rejection .Highlighting the same aspect ,this book addresses the apprehensions that people hold and gives tips while making a cold call .It features the preparation that one requires ,the intricacies of cold calling . The chapter ahead also discuss hw to handle a rejection or an objection ,the call opening process ,gauging your prospect ,rapport building and more .The underlying message it gives is that , "Cold calling is a number game . Every call bring you closer to a sale .