There are really two ways to sell anything. One is a struggle most of the time. Let's call this one "Hard Selling". The other seems pretty effortless. This one is called "Non - Manipulative Selling". However, " Hard Selling" is always uphill battle. "Non - Manipulative Selling," on the hand, guarantees you huge rewards, an endless flow of ready-to-buy prospects, and creates an environmrnt for you to have incredible fun doing it. When you become a part of your customers' very own support staff (which is the case in "Non - Manipulative Selling"), you will consistenly get referrals and repeat business. 1 Written by one of America's top speakers 2 Speaks odf selling without manipulation, a core topic in sales where hard selling is losing customers. 3 comes recommended by Dr. Dennis Waitley, Og Mandino, and Dr. Paul Hersey. 4 Provides practical tools for sales people.