Jim Rohn focused on the fundamentals of human behavior that most affect personal and business performance. He was one of the best known names in the self help and personal growth industry. In this book shows you how to solve the puzzle that is your life : * Philosophy - how you think. * Attitude - how you feel. * Action - what you do. * Results - measure often to see if you are making progress. * Lifestyle - the kind of life you can make for yourself out of the first four pieces. Key Selling Points : 1 The author is very well known. His lifetime was a strong influence on the personal development industry worldwide. He was mentor to Anthony Robbins. 2 Title is generic on success and would be easy to sell based on the author's fame. 3 Book covers the essence of business and success.