Rajendra K. Aneja
"RAJENDRA ANEJA is the Managing
Director of a Management Consulting
Company providing services in Rural
Marketing, Retailing, Business Strategy,
Distribution, Feasibilities, Productivity, etc.
He worked with Unilever for 28 years in
India, Latin America and Africa in a range
of General Management, Marketing and Sales positions. He has worked on mass-
markets in Brazil and later as the
Managing Director in Tanzania, Africa.He has written twelve other books, and writes for national and international newspapers regularly.
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