• Winning At Retail:developing Sustained Model For Retail Suce

Winning At Retail:developing Sustained Model For Retail Suce

  • Rs395.00

About This Book

Neil Stern and Will Ander, both of whom are senior partners at retail consultancy McMillan Doolittle, offer insights into avoiding retail's black hole-defined as the resting place for companies that are no longer relevant to their customers. The book is based on research into high-profile companies such as Target, HandM, the Gap, Saturn, Nordstrom, Walgreens Pharmacy and Costco. The authors include their firm's unique proprietary tools, methodologies and concepts Topics covered include: Identifying and implementing the best retail strategy for long-term growth Succeeding through price, assortment, fashion and solutions-oriented or speedy service The best approaches to retail customer service Responding to demographic and life stage shifts and the explosion of competition The authors also explore the latest trends in the industry and offer advice for carrying your company into the future Table of Contents: Preface Acknowledgments Part I: The Theory Chapter 1: Est - A Compass to Avoid Retail's Black Hole Chapter 2: Customers Are No. 1-Now It's Time for Retailers to Start Treating Them That Way Part II: The Practice Chapter 3: Cheap-Est - Winning with Price Chapter 4: Big-Est - Winning with Dominant Assortments Chapter 5: Hot-Est - Winning with Fashion Chapter 6: Easy-Est - Winning with Solution-Oriented Service Chapter 7: Quick-Est - Winning with Fast Service Chapter 8: Putting Est to Work Part III: The Future Chapter 9: Est Isn't Forever - Retail is Tougher Than Ever Chapter 10: Developing Tomorrow's Hot Ideas Chapter 11: Putting the Customer in Control Chapter 12: A Glance at the Future Notes Index

Book Details

Language: English
Publisher: Wiley India Pvt Ltd
Stock Code: 9788126518142
Paper Count: 272
Book Format: Paperback
ISBN: 9788126518142
Publishing Year: 2008

Expected Delivery: 7-8 Days
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