• What Would Apple Do?

What Would Apple Do?

Dirk Beckmann
Author details - Click here
  • Rs299.00

About This Book

Apple's must have products add up to one giant success story. IPod, IPad, iTunes, App Store, the list goes on. So what's their secret? What makes Apple the most innovative company on the planet? The answer, Apple does exactly the opposite of what any other company would do. Unlike the competition, Apple develops devices and programs by concentrating on a small number of functions. Forget complex market analyses. Forget asking customers to help develop products. And, unlike Google and other internet giants, it wants you to pay for them. Apple combines traditional business thinking with the endless opportunities of the digital age. In this brave new world where brands and products are dragged into the opinion marketplace, What Would Apple Do? (short and sweet, just how Apple would do a book) brilliantly and concisely reveals how you can learn from Apple to develop compelling business ideas and market them successfully.

Book Details

Language: English
Publisher: Jacio Publishing House
Stock Code: 9788184955637
Paper Count: 208
Book Format: Hardback
ISBN: 9.78818E+12
Publishing Year: 2014

Expected Delivery: 7-8 Days
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