Unleashing the Innovators
About This Book
Former global marketing officer for Procter and Gamble and business consultant Jim Stengel saw first-hand the importance of establishing partnerships and learning key insights from the start-up world. In an eye-opening book, he looks at such established companies as GE and Western Union, Wells Fargo and IBN, Target and Motorola Solutions, Toyota and Bayer to see what they are learning from their alliances with entrepreneurs and start-ups--as well as the potential pitfalls and course corrections when a partnership goes awry. Jim closes by looking at how 10, 20 and 30-year-old "start-ups" like Microsoft, Google and Apple are reinventing themselves--and what that bodes for legacy companies everywhere.
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