• Twitter Marketing

Twitter Marketing

Hollis Thomases
Author details - Click here
  • Rs650.00

About This Book

Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals and business owners an in-depth guide to designing, implementing and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitter verse, its conventions and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Interesting case studies, success stories, anecdotes and examples are used to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform. Table of Contents: Part I: Getting to Know Twitter Understanding Twitter Who's Using Twitter for What Twitter, the Multi-Purpose Platform and Why It Could be Right for Your Organization Part II: Month 1 - Master Twitter Fundamentals Week 1: Get on Twitter Week 2: Find and Attract Followers Week 3: Use Twitter Search and Other Tools to Improve Your Experience Week 4: Tracking and Monitoring What Twitter Generates for You<>/ul Part III: Month 2 - Develop and Launch Your Strategic Plan Week 5: Study Elements of a Successful Twitter Strategy Week 6: Establish Goals and Get Corporate Buy In Week 7: Get Your Brand Started on Twitter Week 8: Monitor, Measure and Valuate Part IV: Month 3 - Maintain Your Twitter Presence Week 9: Institutionalize Maintenance Week 10: Prepare for Crisis Management Week 11: Develop a Direct Response Promotion for Twitter

Book Details

Language: English
Publisher: Wiley India Pvt Ltd
Stock Code: 9788126529568
Paper Count: 504
Book Format: Paperback
ISBN: 9.78813E+12
Publishing Year: 2011

Expected Delivery: 7-8 Days
Need assistance? Contact Us now

Reviews (0)

Write a review

Note: HTML is not translated!
    Bad           Good