• The Toi Story

The Toi Story

Sangita P. Menon Malhan
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  • Rs350.00

About This Book

The TOI Story is about the Times of India Group, its journey during the early 1980s and 90s. During this decade, it reinvented itself from a staid, conservative, low-profit group running multiple publications and journals, to a market focused, lean, innovative and profitable group, driven by only a handful of brands. While the driving initiatives sparked numerous controversies within and outside the group, eventually the Times Group helped redefine the media space in the country, expand readership, transform content and advertising. It persuaded publishers to see newspapers as a profitable business rather than a lever for political influence. At the centre of this transformation was Samir Jain, the youthful, maverick, visionary, reclusive owner of the group, blending spiritual values in his personal life with audacious commercial ambitions and courage and an uncanny sense of how the world around him was changing.

Book Details

Language: English
Publisher: Harper Collins
Stock Code: 9789350296639
Paper Count: 276
Book Format: Paperback
ISBN: 9789350296639
Publishing Year: 2013

Expected Delivery: 7-8 Days
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