• The Origin of Brands

The Origin of Brands

  • Rs299.00

About This Book

In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet. Instead, opportunity lies in the opposite direction

Book Details

Language: English
Publisher: HarperBusiness
Stock Code: 9780060570156
Paper Count: 320
Book Format: Paperback
ISBN: 9780060570156
Publishing Year: 2005

Expected Delivery: 7-8 Days
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