• The Indestructible Brand

The Indestructible Brand

  • Rs295.00

About This Book

Whether or not your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners to structure organizations to be crisis- ready. Creating a crisis squad and a crisis playbook, envisioning various scenarios that can occur and what the brand

Book Details

Language: English
Publisher: Sage Publications
Stock Code: 9789386446794
Paper Count: 172
Book Format: Paperback
ISBN: 9789386446794
Publishing Year: 2017

Expected Delivery: 7-8 Days
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