The Heart Of Story
About This Book
Most messages and value- points shared across the boardroom table get lost in the din of depthless, digital, corporate jargon. Managers and leaders across the world spend frustrating hours trying to make a points and trying to make it stick until action and results are achieved. The answer lie in using the dynamics of old- fashioned storytelling which connects with, engages and influences listeners at a subjective, emotional and a primal level. Corporate storytelling is not just an inborn gift or an acquired art but has clear- cut, scientific and neuro- psychological reasons for its success and long- term impact on business conversations.
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