• The Definitive Guide to Entertainment Marketing

The Definitive Guide to Entertainment Marketing

  • Rs449.00

About This Book

The Definitive Guide to Entertainment Marketing surveys every major entertainment marketing platform: film, cable, broadcast, sports, publishing, social communities, electronic gaming, travel/tourism, location-based and experiential entertainment and more. Reflecting decades of intimate experience as practitioners, Lieberman and Esgate: Explore challenges and opportunities associated with new technologies such as smartphones and tablets Explain the implications of globalization in entertainment Demonstrate new integrated marketing approaches that build synergies across advertising, promotion, PR and social media Preview emerging challenges that practitioners can't afford to ignore. This engaging, conversational primer will be valuable to anyone interested in the entertainment business -- and indispensable for anyone seeking to enter the industry as a marketing or PR professional.

Book Details

Language: English
Publisher: Pearson Education
Stock Code: 9789332586963
Paper Count: 312
Book Format: Paperback
ISBN: 9789332586963
Publishing Year: 2018

Expected Delivery: 7-8 Days
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