• The Business Romantic

The Business Romantic

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  • Rs599.00

About This Book

"Against the backdrop of eroding trust in capitalism, pervasive technology, big data and the desire to quantify all of our behaviors, the Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves. A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets, the mastermind behind a brand built on absence, an argentinian couple who revolutionize shoelaces, the founder of a foodie-oriented start-up that creates intimate conversation spaces, a performance artist who offers fake corporate seminars for real professionals - these are some of the innovators readers will meet in this witty, deeply personal and rousing journey through the world of Business Romanticism. The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents 'Rules of Enchantment' that will help both individuals and organisations construct more meaningful experiences for themselves and others. The Business Romantic offers a radically different view of the good life and outlines how to better meet one's own desires as well as those of customers, employees and society. It encourages readers to expect more from companies, to give more of themselves and to fall back in love with their work and their lives. About the Author Tim Leberecht is the chief marketing officer of global design and architecture firm NBBJ. Previously, he was the chief marketing officer of product design and strategy firm Frog Design. His writing has appeared in publications such as Fast Company, Forbes, Fortune and Wired. He has spoken at venues including TED Global, The Economist Big Rethink, DLD and the World Economic Forum. Leberecht is the co-founder of the 15 Toasts dinner series and an advisor to the Human agency, a collective of social change-makers. He serves on the World Economic Forum's Global agenda Council on Values and on the board of Jump associates, a strategy and innovation consultancy. He lives in San Francisco with his wife and daughter. "

Book Details

Language: English
Publisher: Hachette Book India
Stock Code: 9780349402017
Paper Count: 320
Book Format: Paperback
ISBN: 9780349402017
Publishing Year: 2015

Expected Delivery: 7-8 Days
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