• Social Media Marketing

Social Media Marketing

Dave Evans
Author details - Click here
  • Rs650.00

About This Book

The road to social media marketing is now well paved: A July 2009 Anderson Analytics study found 60 percent of the Internet population uses social networks and social media sites such as Facebook, My Space and Twitter. Collaboration and innovation, driven by social technology, are "what's next". Written by the author of the bestselling Social Media Marketing: An Hour a Day in collaboration with Jake McKee, Social Media Marketing: The Next Generation of Business Engagement takes marketers, product managers, small business owners, senior executives and organizational leaders on to the next step in social technology and its application in business. In particular, this book explains how to successfully implement a variety tools, how to ensure higher levels of customer engagement and how to build on the lessons learned and information gleaned from first-generation social media marketing efforts and to carry this across your organization. Table of Contents: Part I - Social Business Fundamentals Chapter 1: Social Media and Customer Engagement Chapter 2: The New Role of the Customer Chapter 3: Build a Social Business Chapter 4: The Social Business Ecosystem Part II - Run a Social Business Chapter 5: Social Technology and Business Decisions Chapter 6: Social Analytics, Metrics and Measurement Chapter 7: Five Essential Tips Part III - Social Business Building Blocks Chapter 8: Engagement on the Social Web Chapter 9: Social CRM Chapter 10: Social Objects Chapter 11: The Social Graph Chapter 12: Social Applications

Book Details

Language: English
Publisher: Wiley India Pvt Ltd
Stock Code: 9788126531493
Paper Count: 408
Book Format: Paperback
ISBN: 9.78813E+12
Publishing Year: 2011

Expected Delivery: 7-8 Days
Need assistance? Contact Us now

Reviews (0)

Write a review

Note: HTML is not translated!
    Bad           Good