• Media Audience Research

Media Audience Research

Graham Mytton
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  • Rs650.00

About This Book

Table of Contents: Introduction History of Media Research Quantitative Research: Audience Measurement - General Theory and The Basics Audience and Media Measurement Research Methods in use Today Quantitative Online Research Internet Audience Measurement: Passive Methods and Technologies Qualitative Research Audience Opinion and Reaction Desk Research Data Analysis Adapting Media Research to Different Cultures Appendices Glossary Bibliography Index

Book Details

Language: English
Publisher: Sage Publications India Private Limited
Stock Code: 9789351506430
Paper Count: 296
Book Format: Paperback
ISBN: 9789351506430
Publishing Year: 2015

Expected Delivery: 7-8 Days
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