• Marketing Warfare: 20th Anniversary Edition ( K )

Marketing Warfare: 20th Anniversary Edition ( K )

  • Rs549.00

About This Book

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades?including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds?along with annotated reproductions of winning and losing ads.

Book Details

Language: English
Publisher: McGraw Hill Education
Stock Code: 9781259029004
UPC: 1
Paper Count: 232
Book Format: Paperback
ISBN: 9781259029004
Publishing Year: 2017

Expected Delivery: 7-8 Days
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