About This Book
Among the best-selling international business textbooks in the world, International Business: Environments and Operations is praised by students, faculty and managers for its compelling balance between rigorous, authoritative theory and meaningful practice. Providing a fresh, up-to-date analysis of the international business environment, the book successfully blends a comprehensive review of international business theory with exhaustive discussion of what happens in the many parts of the global market. This book not only describes the ideas of international business but also uses contemporary examples, scenarios and cases. The text presents several insights and real-world examples based on extensive research, discussions with managers and other stakeholders, opinions of students and professors and observations from traveling across the world.
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