• Inside Coca-Cola

Inside Coca-Cola

Neville Isdell (Author), David Beasley
Author details - Click here
  • Rs399.00

About This Book

Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves

Book Details

Language: English
Publisher: SMP Trade
Stock Code: 9781250013712
Paper Count: 272
Book Format: Hardback
ISBN: 9781250013712
Publishing Year: 2011

Expected Delivery: 7-8 Days
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