• India Reloaded

India Reloaded

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  • Rs599.00

About This Book

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.!

Book Details

Language: English
Publisher: Westland
Stock Code: 9789385152337
Paper Count: 222
Book Format: Hardback
ISBN: 9789385152337
Publishing Year: 2015

Expected Delivery: 7-8 Days
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