• The Heart Of Story

The Heart Of Story

Raju Mandhyan
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  • Rs250.00

About This Book

Most messages and value- points shared across the boardroom table get lost in the din of depthless, digital, corporate jargon. Managers and leaders across the world spend frustrating hours trying to make a points and trying to make it stick until action and results are achieved. The answer lie in using the dynamics of old- fashioned storytelling which connects with, engages and influences listeners at a subjective, emotional and a primal level. Corporate storytelling is not just an inborn gift or an acquired art but has clear- cut, scientific and neuro- psychological reasons for its success and long- term impact on business conversations.

Book Details

Language: English
Publisher: EMBASSY BOOKS
Stock Code: 9789386450142
Paper Count: 148
Book Format: Paperback
ISBN: 9789386450142
Publishing Year: 2017

Expected Delivery: 7-8 Days
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