TRADITIONAL SELLING DOESN'T WORK ANY MORE! Did you know that more than 70 percent of the buying decision takes place BEFORE you even know a prospect exists? That's why the traditional sales process doesn't work.?? In this book, you'll learn: - Why traditional selling doesn't work any more... - The new way consumers (both B2B and B2C) are buying... - Why NO ONE CARES about your product... - How to build credibility and trust in this new world of buying & selling... - And much, much more!