Guerrilla Marketing Goes Green
- Rs425.00
About This Book
In true guerrilla marketing tradition, Guerrilla Marketing Goes Green presents unbeatable insurgent tactics for increasing your profits while improving your planet. This book provides both the theory and the practical roadmap. It presents good reasons why ethical businesses work better and also offers solid marketing tools that these ethical business owners can harness in order to grow their businesses. For struggling businesses that haven't learned how to market themselves as ethical, environmentally friendly, active corporate citizens that their prospects want to do business with, it could be a lifeline. The book also discuss blogs, social networking websites (not just Facebook and My Space, but several lesser-known ones, such as Plaxo), podcasts and teleseminars.
Table of Contents:
Preface: Tastes Great and Good for You
Acknowledgments
If You've Already Read Principled Profit: Marketing That Puts People First
Introduction: Green Marketing is a Mandate from Nature
Part I: The Way of the Golden Rule
Chapter 1 - Because People Matter
Chapter 2 - Basic Concepts
Chapter 3 - Advantages of Doing the Right Thing
Chapter 4 - Marketing versus Adversarial Sales
Chapter 5 - Sales the Right Way
Chapter 6 - Expand the Model Exponentially by Making It Personal
Part II: The New Marketing Mindset
Chapter 7 - The New Marketing Matrix
Chapter 8 - Abundance versus Scarcity
Chapter 9 - Build Powerful Alliances, with Competitors, Too
Chapter 10 - How the Abundance Paradigm Eliminates the Need to Dominate a Market and Allows You to
Chapter 11 - Exceptions: Are There Cases When Market Share Really Does Matter?
Chapter 12 - Some Real Loyalty Programs from Big Companies
Chapter 13 - Marketing Green
Part III: Hands-On with Cooperative, People-Centered Marketing
Chapter 14 - Getting Noticed in the Noise and Clutter: A Brief Introduction to Effective Marketing Techniques
Chapter 15 - Practical Tools for Effective Marketing
Chapter 16 - Give the People What They Want
Chapter 17 - Marketing as Social Change and Social Change as Marketing
Chapter 18 - Community-Focused and Charity/Social Change Marketing
Chapter 19 - Taking the Concept beyond Marketing: Abundance and Sustainability in Businesses and in Society
Chapter 20 - Abundance and Wealth Creation
Chapter 21 - Resources
Web Links
More Help from Jay and Shel
Notes
Index
Book Details
Language: | English |
Publisher: | Wiley India Pvt Ltd |
Stock Code: | 9788126527496 |
Paper Count: | 264 |
Book Format: | Paperback |
ISBN: | 9788126527496 |
Publishing Year: | 2010 |
Expected Delivery: 7-8 Days
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