• Brand like a Rock Star: Lessons from Rock ‘N’ Roll to make y

Brand like a Rock Star: Lessons from Rock ‘N’ Roll to make y

  • Rs350.00

About This Book

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands. Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, KISS and many other legendary bands with sound business advice to deliver a rockin guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process. From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Procter & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business. Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.

Book Details

Language: English
Publisher: Westland
Stock Code: 9789383260553
Paper Count: 232
Book Format: Paperback
ISBN: 9789383260553
Publishing Year: 2013

Expected Delivery: 7-8 Days
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