• Mobile Marketing

Mobile Marketing

Rachel Pasqua
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  • Rs550.00

About This Book

This comprehensive guide to mobile marketing will empower businesses and marketers to craft, implement and measure a successful plan. It clearly explains the local and mobile landscape so readers can make sense of the overwhelming array of options and then lays out a day-by-day plan for success. Using the empowering, task-based An Hour Day approach, the book shows readers how they can use mobile for everything from brand building to lead generation and sales, then walks readers through evaluating their audience and current mobile presence so they can craft an appropriate strategy. Table of Contents: Map the Mobile Opportunity Week 1: Develop Your Mobile Strategy Week 2: Start Simple SMS Week 3: Maximize Reach with Mobile Websites Week 4: Maximize Engagement with Mobile Apps Week 5: Promote Your Message with Mobile Advertising Week 6: Leverage the SoLoMo Nexus Week 7: Check Out M-Commerce Week 8: Drive Awareness with Ambient Media Chart the Future Forward

Book Details

Language: English
Publisher: Wiley India Pvt Ltd
Stock Code: 9788126544103
Paper Count: 384
Book Format: Paperback
ISBN: 9788126544103
Publishing Year: 2013

Expected Delivery: 7-8 Days
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