• Email Marketing

Email Marketing

Jeanniey Mullen
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  • Rs450.00

About This Book

This is the ultimate guide to crafting a successful email marketing strategy. Written by renowned email marketing experts, this book clearly explains important email marketing concepts, trends and best practices before laying out a day-by-day, task-by-task plan for developing, managing and measuring a successful email marketing plan. The hour-a-day approach makes what can be an overwhelming task feel approachable perfect for overworked marketers, PR pros, small-business owners and professionals throughout an organization tasked with developing an email marketing strategy. Full of interesting case studies, step-by-step guides, checklists, quizzes and hands-on tutorials, this book is sure to help marketers and advertisers at all levels develop, implement and measure successful email marketing campaigns. Table of Contents: Foreword Introduction Chapter 1 - Understanding Email Marketing Today Chapter 2 - The Five Critical Elements of Every Email You Create Chapter 3 - Getting Ready to Build Your Email Marketing Efforts Chapter 4 - What Happens Once You Send Your Email Chapter 5 - Eight Key Drivers of Your Email Campaign 77 Chapter 6 - Preparing Your Email Marketing Strategy Chapter 7 - Month 2: Ensuring Success as You Launch Your Campaign Chapter 8 - Month 3: Adding Bells and Whistles Chapter 9 - Getting Ready for Year 2 and Beyond Appendix A Vendor Resource List Appendix B Email Checklists Glossary Index

Book Details

Language: English
Publisher: Wiley India Pvt Ltd
Stock Code: 9788126526826
Paper Count: 312
Book Format: Paperback
ISBN: 9788126526826
Publishing Year: 2010

Expected Delivery: 7-8 Days
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