• Blink


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About This Book

"The book Blink: The Power of Thinking Without Thinking is a scientific representation of the link between psychology and behavioral economics on the adaptive unconscious. It focuses on mental processes that work promptly and fundamentally using negligible information. Writer Malcolm Gladwell attempts to redefine the manner in which one understands the world within, by concentrating on the choices we apply very little thought to. Like the time you made the spontaneous decision to get on that bus, simply, wash your hands. These situations are the kind where we seem to have made our choice in the blink of an eye, which means there was little or no thought applied to it. Such choices are usually categorized as automatic, something that our brain does without us realizing. This theory will probably explain why some people are better decision-makers than others and why some of them seem to always have luck on their side. In the book Blink: The Power of Thinking Without Thinking, we are introduced to a series of theories how to predict if a marriage will last, when a player will double-fault, how to recognize a fake at the first glance. Exploring the incredible possibilities of the human mind, Blink gives you a vivid idea of how to perfect the art of 'thin-slicing' or simply being able to process only important information when bombarded with a number of variables. This book is available in paperback and was published on 1 August 2013. About the Author Malcolm Gladwell is a staff writer for The New Yorker magazine, and author of The Tipping Point, Blink, Outliers, What The Dog Saw and David and Goliath."

Book Details

Language: English
Publisher: Penguin Books Limited
Stock Code: 9780141014593
Paper Count: 304
Book Format: Paperback
ISBN: 9780141014593
Publishing Year: 2013

Expected Delivery: 7-8 Days
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