• The 22 Immutable Laws of Brandin

The 22 Immutable Laws of Brandin

Al Ries
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  • Rs699.00

About This Book

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Book Details

Language: English
Publisher: Harper Collins
Stock Code: 9780060007737
Paper Count: 272
Book Format: Paperback
ISBN: 9780060007737
Publishing Year: 2002

Expected Delivery: 7-8 Days
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