• 42 Rules of Marketing

42 Rules of Marketing

Laura Lowell
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  • Rs175.00

About This Book

The reader will be reminded of what they know they should be doing, but don't do. They will find useful ideas and insights that help them improve the quality of their marketing efforts. The book is meant for established marketing professionals who can appreciate the war stories and who have some of their own. "These 42 Rules are gems of advice and gentle reminders that every marketer needs to hear from time to time, packaged in concise, fun-to-read nuggets. If 'marketing' is in your title, you need to have this book in your book shelf or car."Laura's insights in The 42 Rules of Marketing are invaluable. The book is an easy and fun read, and is a great reminder of many of the things that marketers know intuitively but may have forgotten in the rush of doing our daily jobs.

Book Details

Language: English
Publisher: Bloomsbury Publishing India
Stock Code: 9789381639092
Paper Count: 134
Book Format: Paperback
ISBN: 9789381639092
Publishing Year: 2012

Expected Delivery: 7-8 Days
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